Yet, how to create unique and memorable experiences in a physical store? First of all, by being aware that customers are not the same as they were a few years ago. The constant connection offered by mobile devices means they have much more information and knowledge to hand about practically everything. And this changes things.
In such a broad universe, moreover, customers are increasingly looking for personalization: something that meets their own individual circumstances. If you have everything at your fingertips, why settle for the mediocre, for example? This is why today’s customers are seeking excellence and a memorable shopping experience. To meet all these needs, the physical store continues to be a key venue.
A simple fact proves this hypothesis: the giants of online commerce are now opening physical stores. This is a growing trend that reveals how tangible spaces are becoming more and more important, because in addition to seeing, customers also want to touch, hear, taste and even smell.